Sokoru was created with a simple mission: to make the best leakproof underwear possible. No endless collections, trend-driven colours, or unnecessary complexity. Just timeless black essentials, engineered to perform, designed to last, and tested by real women.
In a world of constant consumption, we chose a different path. Fewer styles. Better materials. Thoughtful design. Products that earn a permanent place in your drawer rather than becoming another purchase you'll replace next season.
But Sokoru has always been about more than underwear.
The women who found us weren't simply looking for protection. They were looking for a better relationship with their bodies. More understanding of their cycles. Better energy. Better wellbeing. A slower, more intentional approach to health.
The name SOKORU [/so-ko-ru/] represents harmony and balance, a philosophy that guides everything we do.
Today, we create premium essentials built to last, while cultivating a community around wellness, body literacy, and living well. Because taking care of your body shouldn't be complicated.
"While travelling in Spain, I was shocked by the number of tampon applicators washed up on the beach. It was a powerful reminder of the waste created by disposable period products and led me to start looking for a better alternative.
That's when I discovered period underwear.
Like many women, I thought I'd found the answer. But after about a year, the pairs I'd invested in stopped performing the way they should and needed replacing.
It made me realise something important: a reusable product isn't truly sustainable if it isn't built to last.
If we're replacing products year after year, we're still consuming more than we need to.
That's why I created SOKORU.
I wanted to make period underwear differently. Fewer styles. Better materials. Thoughtful design. Products that perform exceptionally well and stay in your drawer for years, not seasons."
— Arune Daunoraviciute, Founder