ABOUT THE BRAND
At SOKORU, we've set out to create elevated wellness products that care for the safety and well-being of both the people and the planet.
We aim to offer the comfort and appearance of the most-loved everyday underwear brands in the realm of period underwear, making periods less awkward and easier to deal with.
Our products should be viewed as investment pieces that provide a cost-effective solution in the long run. Unlike cheaper alternatives, our period underwear is designed to last for years, eliminating a considerable amount of waste.
Our production takes place in Tunisia, in the same factory that produces for some of the world’s leading lingerie houses. Each piece is made from luxurious recycled fabrics, carefully selected to deliver the utmost comfort and safety.
SOKORU name was gathered from a spiral shape called Koru [/ˈko.ɾu/] which is based on the shape of a new unfurling silver fern frond, symbolising new life, growth, strength and peace. The circular shape of the Koru conveys the idea of perpetual movement while the inner coil suggests a return to the point of origin. In the larger scheme, this is a metaphor for how life both changes and stays the same. Between the chaos of change and the calm of the everyday, there is a point of equilibrium, a state of harmony in life. We create products that give you that peace of mind when you need it the most.
Arune, Founder & CEO of SOKORU, grew up in a small town in Lithuania. After graduating high school, she moved to the UK to pursue higher education.
With a degree in Business and Politics from Aston University, Arune knew she wanted to combine her passion for women empowerment and sustainability. It was imperative to her to create a brand that empowered rather than preyed on people's insecurities.
The potent combination of experience in entrepreneurship, advertising and e-commerce, along with international travels and experiences inspired Arune to found this purpose-driven wellness brand.
We designed our packaging to protect your products and the planet. To be absolutely sure our packaging creates as little waste as possible, we got rid of anything extra.
There are no paper flyers, everything you need to know has been printed directly on the packaging. The shipping envelope is made of recycled cardboard that you can confidently toss in the recycling bin to be recycled again.
The fight against climate change is a major motivator for us to keep making reusable period products. The benefits of switching from disposable to reusable are too good to pass up at this point. We’re excited to be a part of the sustainability movement, and we’re dedicated to creating a safe future for generations to come.